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- 27 Aug 2024
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YOUR DOMAIN NAME SHOULD BE IDENTIFIABLE
Use your business name, your company's catch-phrase or tagline, as long as it's not too long.
If your business name is your own name, use either your own name or the types of products
or services you offer: use whatever your customers most identify you by.
CHOOSE A SHORT, EASY-TO-REMEMBER DOMAIN NAME
If you have a long business name you may need to abbreviate your domain name.
The shorter the domain name, the easier it is for new contacts to remember.
TRY DIFFERENT VARIATIONS
If the domain name you choose is already in use, first try hyphenating it, or search for a domain name using a different dot ending: e.g. .biz, .info, .me, .co.zw, .name.
DON'T FORGET TO REGISTER YOUR BUSINESS NAME FIRST
There's nothing worse than paying for all your marketing material only to find your business
name has already been registered by someone else
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